Learning on the Web? So much choice so little time. The hype about free access to content and learning opportunities may suffer the fate of other Web 2.0 trends. Apart from maybe a small number of beacon sites, there is a rising tide of junk.
Learning is like eating, feed yourself on junk and it will paralyze your abilities. Of course, junk is quick and cheap. Little bites and learning snacks here and there, this is what the fast knowledge society is all hungry for. No time to digest and internalize. Quick Wikipedia intakes on-demand and a few blog entries for lunch. But is this taking you further? Maybe for this afternoon it’s enough.
The Web looses its idealism, if it ever was carried by it. Commercial interests and nasties are increasingly dominating the purported information and the associated Information Society. Astroturfing has been banned in the EU but this is likely to be just as effective as the ban on spam.
Can we trust the content we consume? Increasing dangers point towards the ‘Misinformation Society’ and there are plenty of organizations who are interested in promoting it: beginning with News and other media industries who want to sell us their latest stars and stories, political parties who want to manipulate voters, companies who want to influence customers, and, yes!, educational institutions too.
More importantly, it becomes increasingly clear that Web 2.0 is scarred with the false belief in the “wisdom of the crowds”. Letting the mob rule sadly does not produce quality, as Wikipedia had to learn over the years. It has more to do with vandalism, tyranny of the few, and astroturfing then with quality information sharing. Transparency isn’t a virtue either of many a Web 2.0 site like Digg, where unlike the official user figures only a few key players dominate the headlines.
Let’s face it, the vast majority of users cannot distinguish the validity and authenticity of content on the Web and are overwhelmed by the amount available. As market analysis has shown repeatedly, Google and other search engines are filters to what we consume. The more sophisticated ones use Google Scholar, but that is merely a disguised approach to limited content and it’s still a googled view on the world. We hardly ever look beyond page three of the Google results – which is the most economic solution (in terms of getting a response), but not necessarily the best.